The survey showed that 78% event planners used the event app. But only 22% attendees used the app. The exposure of using a mobile app from the audience perspective was next to zero. This needs to be changed.
The next big thing was to get idea of the non-app users. Are they willing to use app?
Non-App Users — Are you willing to use app?
The survey disclosed that: –
Why do you need an Event App?
The event mobile app is innovative, flexible smartphone and solution to many problems for trade shows, conferences, events and others. These days, event apps are pretty popular due to its multiple benefits.
Events success hugely depends on attendees’ satisfaction. Typically, this is done through post event evaluation surveys, tracking early bird registrations, and other ad hoc data points.
To summarize, mobile event app help planners and organizers to answer the old school question – How was the event?
Here are the few reasons why today event planners are adopting mobile app so avidly…
The chart best describes the use of event app during the event.
The time for Mobile App is now
While these are just handful of reasons why events need mobile apps, the possibilities are endless. Planners around the world are leveraging the power of mobile technology to create award-winning event experiences. Find out how you can create a mobile strategy for your events today.
Ready to create a mobile strategy for your next event?