On paper, they are a set of words or phrases that defines who you are as a team. Core values are what support the vision, shape the company’s culture and reflect what the company values. It’s the company’s DNA, best high-level performance, principles and beliefs. Many companies focus mostly on the technical competencies but often forget what are the underlying competencies that make their companies run smoothly for long – “CORE VALUES”.
Is it true that heart and soul of company lies in its core value? According to Inc. Magazine, the answer is YES.
Core values that focus on success
The future of any organisation depends on how successful they implement the core values in their journey. The ultimate aim is to attain a level, position and keep holding the name and fame in this competitive market. What will eventually lead to attain this success is the core values of the company. Pick up those core values that guide you on what not to do as much as on what to do. Make a strategic analysis of every employees on the basis of these core values that you identify. If any employee does not consistently fall in the core values segment, give them feedback.
Outcome: – Employees will remain rooted to the company’s core values. They will be honest, loyal, true to themselves and management, will hold the integrity level, will continue to improve themselves on the basis of the feedback given, will remain focus, will aim higher, and many more advantages. All these will lead to establish a strong company’s foundation.
Core values that are dynamic
Its inevitable nature of the world to keep changing, to improve and get going. The same goes with the organization as well. Its quite important to go with the flow. If the things are changing, one must change themselves to get accustomed with it. As the company grows, gets mature, its core values will change with the time. The concept that you ought to finalize core values and never update them is outdated. Core values should not be static. They aren’t set of empty boxes but set of real beliefs.
Outcome: – Core values should evolve as the business evolve. Employees will get better exposure of the world outside the company. They will be able to cope up with the changing market competencies. Every organization has to update themselves and so its core values has to upgrade.