Gujarat Literature Festival (GLF), Gujarat’s (India’s western state) only literature festival that brings thousands of literature fans together for 3 days is held in two cities of Gujarat, Ahmedabad and Baroda. It’s a multi stage event with about 500+ sessions and workshops in parallel with various famous celebrities participating in the event. It’s essential for an event of this kind to easily communicate, broadcast and relay the most latest and relevant information regarding the event, session updates and more.
As the participant age group varied widely, it was imperative for the event to choose a technology approach that’s most simplest to use, easy to adopt and works in real time. Goal was to provide users access to multiple communication channel so that information reaches out quickly with ease. One of the core agenda was to build audience engagement before, during and after the event without making it difficult for the users.
The core challenge was to provide a solution that works for all participants without any tech barrier. The usability and learning curve has to be negligible. Information exchange should be quick. Platform has to scale with the event size and changing information landscape.
eventRAFT platform enabled a tailor made dynamic event website and a premium branded event app for GLF event that works in sync. Having both website and app really made it easy for varied demographics to choose the channel of their choice to learn about the event and sessions.
As the event happens at grand scale and audience behavior is dramatically different, eventRAFT provided a sms based authentication on the app for verification. This took out the mandatory need of having email. Since scheduler was the most important element with ongoing changes, using eventRAFT’s web based scheduler made it easy to always have the same information on both site and mobile apps.
App highlights that led to a better event experience and delivered incredible audience engagement.